Last Updated: June 2026
Guy Wakeling Jewellery Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or purchase products from us.
1. Who We Are
Guy Wakeling Jewellery Ltd is the data controller responsible for your personal information.
Address:
91 Liverpool Road
Penwortham
Preston
PR1 0QB
Telephone: 01772 486 902
Mobile: 07799 750 215
Email: info@guywakelingjewellery.co.uk
Website: https://www.guywakelingjewellery.co.uk
2. Information We Collect
Information You Provide
We may collect and process the following information:
- Name
- Email address
- Telephone number
- Information submitted through our contact form
- Billing information
- Delivery information
- Order details
- Information required to process and fulfil purchases made through our website
Information Collected Automatically
When you visit our website, we may collect:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time spent on the website
- Traffic source information
This information may be collected through cookies and analytics tools.
3. How We Use Your Information
We use your information to:
- Respond to enquiries
- Process and fulfil orders
- Deliver products purchased through our website
- Manage customer service requests
- Communicate regarding your orders
- Improve our website and customer experience
- Monitor website performance and security
- Comply with legal and regulatory obligations
4. Lawful Basis For Processing
We process personal information under one or more of the following lawful bases:
Contract
To process and fulfil orders placed through our website and to provide requested products and services.
Legitimate Interests
To respond to enquiries, manage our business operations, improve our services and maintain website security.
Legal Obligation
Where processing is necessary to comply with legal, accounting, tax or regulatory requirements.
Consent
Where consent is required for non-essential cookies.
5. Payments
Payments made through our website are processed securely through third-party payment providers connected to WooCommerce.
We do not store or have access to your full payment card details.
Please refer to the relevant payment provider’s privacy policy for information about how payment information is processed.
6. Cookies And Analytics
Our website uses cookies and similar technologies to improve your experience and understand how visitors use our website.
We use cookies to:
- Ensure the website functions correctly
- Support shopping basket and checkout functionality
- Monitor website performance
- Improve user experience
- Maintain website security
Non-essential cookies will only be activated once consent has been provided through our cookie banner.
Please refer to our Cookie Policy for further information.
7. Third-Party Service Providers
We may share information with trusted third-party providers where necessary to operate our website and fulfil customer orders, including:
- WooCommerce
- Payment processing providers
- Website hosting providers
- Delivery providers where applicable
- Analytics providers where applicable
We only share information where necessary and take reasonable steps to ensure appropriate safeguards are in place.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and reporting requirements.
Customer transaction records may be retained where required by law.
Enquiry information may be retained for customer service and business record purposes.
9. Your Rights
Under UK data protection legislation, you have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Restrict processing in certain circumstances
- Object to processing
- Withdraw consent where applicable
- Request transfer of your information where appropriate
To exercise any of these rights, please contact us using the details above.
10. Data Protection Concerns And Complaints
If you have concerns about how we handle your personal information, please contact us in the first instance at:
info@guywakelingjewellery.co.uk
We will investigate your concerns and aim to respond within a reasonable timeframe.
If you remain dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://ico.org.uk
Telephone: 0303 123 1113
11. Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Whilst we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed as completely secure.
12. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, regulatory requirements or business practices.
Any updates will be published on this page and the revision date updated accordingly.
13. Contact Us
If you have any questions regarding this Privacy Policy or the way we process your personal information, please contact:
Guy Wakeling Jewellery Ltd
91 Liverpool Road
Penwortham
Preston
PR1 0QB
Telephone: 01772 486 902
Mobile: 07799 750 215